Marketing Specialist

GoElite, Inc. seeks a Marketing Specialist

Master's degree in Business, Management, Market Research, Communication (including digital communication) or a related field.

Job duties:

1. Conduct marketing research - 30%
• Browse the forums that are popular among international students to find out international students trends regarding interest in U.S. master's programs
• Research government public data to gather U.S. universities' international students' growth trend and the number of registered students for these programs
• Research competitors' marketing campaigns and analyze the pros and cons and create marketing proposal
• Browse social media platforms to find out about international students' popular topics and unfulfilled needs
2. Creating marketing campaigns - 30%
• Create email marketing content and design posts for the campaign
• Shoot and edit marketing videos and posts on social media
• Add visual effects and subtitles to the marketing videos and maintain the YouTube Channel
• Update and maintain the official website; include utilizing the A/B test to improve the performance of landing page and forms
• Communicate with the IT department to implement the official website updates and marketing campaigns
• Update company’s RateMyProfessor website for partner universities, create marketing campaign to encourage current students to write reviews
• Write weekly blogs on designated platforms (1point3acres.com, chasedream.com, and gonglue.us)
3. Analyzing Marketing campaign effectiveness - 30%
• Analyze the official website and blogs on designated platforms’ traffic and generate report
• Analyze the target landing traffic of each marketing campaign
• Analyze the HubSpot email marketing traffic data, including open email rate, button click rate, conversion rate, etc.
• Analyze the pros and cons of competitors' SEO web page
• Analyze the conversion rate of partner universities' information session
4. Other designated tasks 10%
• Answer students' questions in the Facebook group, WeChat group, and WhatsApp group
• Communicate with partner universities’ admission counselors as guest speakers to host information session for international students
• Prepare, review, and edit slides for guest speakers
• Import students' data to HubSpot regularly
• Customize HubSpot to optimize the workflow of consulting team and marketing team

Salary per year: $72,883
Worksite: Pasadena, CA

Mail resumes to: GoElite, Inc. 680 E. Colorado Blvd. #150, Pasadena, CA 91101