Amazon’s Zoox Launches Free, Driverless Rides in San Francisco

Amazon-owned Zoox began offering free, fully driverless rides in San Francisco, opening its waitlist-only robotaxi service across a handful of central neighborhoods and intensifying a high-stakes race with Waymo.

What Happened

Zoox said on November 18, 2025, that early users from its waitlist can hail point‑to‑point rides in the South of Market, Mission District and Design District. The pilot is free and limited in scope as the company gathers feedback and scales up. The compact, bi‑directional shuttles are purpose‑built for autonomy and have no steering wheel or pedals, relying on lidar, radar and cameras to navigate city streets.

Regulatory Backdrop

Zoox can carry riders under a federal demonstration exemption granted by the National Highway Traffic Safety Administration in August 2025 for vehicles that don’t meet certain traditional equipment rules. The exemption covers on‑road demonstrations—not commercial service. In California, the company still needs state approval to charge fares in San Francisco; paid rides will require additional state sign‑off.

Why It Matters

The San Francisco launch marks Zoox’s second city after Las Vegas, where it began free public rides in September. It also puts Amazon more directly up against Alphabet’s Waymo, which already runs a paid robotaxi service in San Francisco and has begun expanding to freeway segments in several markets. If Zoox converts the demo into commercial operations, it would add a new, purpose‑built platform to a city that’s become a test bed for autonomous mobility.

The Bigger Picture

Amazon has been investing to industrialize the service, including a manufacturing site in Hayward, California, that Zoox says can eventually produce up to 10,000 vehicles a year. The company’s point‑to‑point approach in San Francisco, compared with more fixed pickup spots in Las Vegas, suggests it’s preparing for everyday ride‑hailing patterns—albeit with a small initial footprint and tight controls. Safety, cost and regulatory scrutiny remain the sector’s gating factors, but the free pilot offers a real‑world look at whether riders will embrace a driverless cabin with face‑to‑face seating and no human controls.

What’s Next

Zoox plans gradual expansion as more vehicles come online and regulators weigh commercial approvals. The company has signaled ambitions to enter additional U.S. cities, but near‑term progress will hinge on performance in San Francisco, lessons from Las Vegas, and the pace of permits needed to start charging fares.

Sources

• Amazon's Zoox opens free robotaxi rides for early users in parts of San Francisco — Reuters (November 18, 2025)
• Amazon’s Zoox robotaxis service to give free rides in San Francisco as its expansion accelerates — Associated Press (November 18, 2025)
• NHTSA Issues First-Ever Demonstration Exemption to American-Built Automated Vehicles — U.S. Department of Transportation (August 6, 2025)
• Zoox launches its first robotaxi production facility, taking on Tesla and Waymo — Reuters (June 18, 2025)
• Amazon’s Robotaxi Unit Launches In San Francisco Without Steering Wheels—Or Fees — Forbes (November 18, 2025)