The influx of generic top-level domains has everyone in the domain name industry wondering how they will compare to the .com extension as far as value on the resale market. As a general rule, the marketplace does not appear ready to abandon its long-standing preference that premium domain names should have a .com extension. Although, some gTLDs, such as .design, .party and .lawyer appear to have caught on in popularity, their investment potential remains uncertain.

Generic top-level domains began with the following extensions to identify particular domain classes that are now familiar to most people:

• .com for commercial uses
• .net for internet providers
• .org for non-profit organizations
• .gov for government
• .mil for military
• .edu for educational institutions
• .int for international treaties

Over the course of the past few years, new gTLDs have been registered as businesses seek new methods of branding and marketing. As marketing tools, companies believe the new gTLDs offer them a better opportunity to differentiate and enhance their brands. The ability to create an online presence or to reposition an existing brand with a new extension, such as .realtor, .finance, .buzz and .fashion, offers new options for global marketing.

GoElite Auction is a full-service auction house with licensed auctioneers. It is recognized as a pioneer in the use of live auctions as a platform for the sale and acquisition of premium domain names. We recognize the importance of providing choices for the people who depend upon us for investment properties or for domains capable of being the vehicle for branding a new or existing business. This is why we actively seek gTLDs to add to our auctions along with other premium domains.

For instance, marketing.agency and stock.photo are two of the gTLDs found at GoElite Auction. Where the rush to gTLDs will take investors and users remains to be seen, but GoElite Auction will continue as a source of trusted and expert advice, guidance and information about the latest trends in premium domains.